”Maryanna Korwitts is a “professional nameologist”.
The former teacher from Chicago who noticed that the Davids in her classes were usually studious and the Jasons a handful takes this naming business seriously – so seriously, in fact, that she even renamed herself: as Mary Ann, she says, she was a “scattered procrastinator”. “Worry,” she says. “Worry about the name you give her.”
She charges clients $150 (£74) for leading them towards a first name for their child, and $350 for a full set that will synchronise with a surname. The process can take as many as four telephone conversations. It is not a matter of cold-reading her clients’ personalities. She asks about their hopes for their children’s characters and suggests names that she believes will help to induce those traits.”